A few months ago I ran a survey asking my subscribers what types of internet advertising they prefer for promoting their business. This group of subscribers are primarily contractors or small businesses offering services in the construction sector.

Unsurprisingly most respondents told me that they were using either Google Search or Facebook Ads. In fact, I have been getting many questions on which one of the two mediums I believe is better.

Really the question you should be asking is not which is better, but which is more suitable for your business!

Let me clarify:

Imagine the person who wants to buy your services. Try to imagine her life. Lets assume that she is thinking about getting her house painted.

If she looks at the wall every day and can’t stand to see the cracked paint, she will very likely go online and do a google search for “paint contractors etc”. She is planning to get the house painted in the upcoming weeks.

But imagine her now in a different state...