I get it. Us contractors are busy people. We get up early at the crack of dawn and are usually on a project site long before most people are even awake. We are putting out fires left and right while most people are still sipping their morning coffee. You need to deal with customer complaints, chasing late payments, and wondering why the supplies are not being delivered on time.

The last thing on your mind is I wonder how those Facebook Ads are doing this week? Why not just hire an ad agency, pay them a monthly retainer and let them run them? Makes sense doesn’t it?

Well no actually. For starters marketing your business and getting new customers is one of the most important aspects of running your company. If you stop getting customers and landing new projects you eventually run out of work. No work leads to no cash. And without cash you soon struggle to cover expenses at the end of each month. You shouldn’t be trying to delegate your way out of such an important task.

If...